The i - INTA Conference 2011

With over 9,000 delegates from more than 132 different countries San Francisco is the place to be this week if you have an interest in brands, branding and brand protection whether you are a lawyer, trade mark agent or brand owner.

INTA Conference 2011The conference taking place offers a wide ranging educational programme, a comprehensive schedule of moderated roundtable discussions on hot topics and a networkers’ paradise when it comes to opportunities for real-time networking at the numerous breakfasts, lunches, dinners and formal receptions that take! 

One event that The i has been fortunate enough to participate in and found particularly stimulating concerned the use and registration of trade marks that include or imply ‘green’ credentials. Who is checking compliance with green standards to ensure that the use of such marks is more than ‘Green Washing’? Is it the responsibility of Trade Mark Registries to investigate the use of these terms or should a separate standards body be established to verify such claims?

These were just some of the topics discussed and you will hear more from the I about these in the coming weeks. Until then, if you know of a ‘green’ trade mark that you admire or if you have views about who should be responsible for monitoring compliance with the use of such marks let The i know here.


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